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SEO Marketing: considering Google updates

Google update is really popular and well monitored by millions webmasters and SEO analyst in order to drive with the flow of the search engine in anyways. There are lots of topics in the forums, discussions, blog comments and even in the social media world.
This is just a basic but a necessary thing to understand before you engage SEO to your websites.

Three things to consider in SEO marketing:

1. The content and structure of your webpage
2. The webpage history
3. Techniques and methods for counting link backs

The content and structure of your webpage
There are no changes in the optimal keyword density but there has been a decline in its value. There no worries about this, it is also important but on the other hand there has been an increase in the importance of relevancy.

Google added a lot of value or weight on internal links as far as relevancy is concerned. If the internal links are well worded and built into entire content of your website then it will impact your ranking by adding more weight to the internal pages.

The webpage history
This is a basic one. If your website has been online for a longer duration then your chances of getting a better page ranking is higher. If a particular page on your website has been live of longer period of time then is will have a better page rank for additional phrases.

We need to consider the amount of time of your website has been live. In this scene, the promotional approach must be in competitive phrase by selecting secondary phrases that will also contain the primary keyword. By this, you will achieve a good ranking on google relevant keyword phrase and at the same time, keep you effort on building relevant links for your primary keyword phrase.

With this, if you have competitive phrases with enough website history then you stand a better chance at getting high ranking on Google.

Techniques and methods of counting Backlinks
This is also anchored with time; the history of the links on your site will also get importance while determining the page rank. Basically means that if you pursue a link building campaign today then it will not substantially affect your Google ranking for quite sometime.

Aside from link history, one must be considering is the relevancy of the webpage. Stick with your website category, if you are running “SEO blog” then your outbound links must be from related sites. By this, you link is solid and has an effect to Google ranking. But first, it must be a natural link.